Researching is the backbone to any project. Without researching you can't lay down the foundations of a solid idea. It's important to have data to help formulate better decisions, bring about more ideas and help pinpoint the product more accurately.
After gathering all of the data it's time to formulate a battle plan! Data needs to be used to it's full potential. The insights derived from all of the research are what help strengthen an idea. Its an essential part to planning out the best next step in solving the pain points and goals of the project.
My favorite part of the process is making the ideas come to life. Everything from sketching, creating user flows, and wireframing are all used to tackle every design problem. Its a very invigorating and exciting part of the process that begins to set all of the ideas into stone.
Road testing time, from here on out it's all about trial and error. Prototyping is where our designs become tangible demos. Testing the prototypes is the process that'll reveal the loop holes in the product and help further improve.