Research is the backbone to any project. Without research you can't lay down the foundations of a solid idea. It is crucial to have data that helps formulate better decisions, bring about more ideas and help improve the project more accurately.
Data needs to be used to it's full potential. The insights derived from all of the research are what help strengthen an idea. It is an essential to plan out the next best step in solving the pain points and goals of a project.
My favorite part of the process is making the ideas come to life. Working individually or within a team, concepts are brought together by bouncing ideas off one another. It’s an invigorating and exciting part of the process that begins to set all of the ideas into stone.
Road testing time. Prototyping is a process that reveals the loop holes and previously unforeseen issues in a project to help further improve it going forward with revisions.